We build independent publications and brands that make everyday life better.
We look for the parts of ordinary life where better information makes a real difference. Then we build a publication and a brand around it. Four so far, on specialty coffee, no waste, better sailing and local surfing.
Publications
CoffeeSpots
Where baristas drink coffee coffeespots.com (opens in a new window)JunkSpots
A better way to get rid of things junkspots.com (opens in a new window)SailLink
Great sailors recommended by other sailors sailink.org (opens in a new window)Surf in Caparica
Where locals surf surfincaparica.com (opens in a new window)Seven beliefs
- 01. Better choices make better lives.
- 02. Better businesses make better neighbourhoods.
- 03. Local knowledge makes places better.
- 04. Trust matters more when strangers meet.
- 05. The responsible choice should be the easy choice.
- 06. Good information can change what succeeds.
- 07. Technology should give small publishers bigger ambitions.
Essays and ideas
What baristas know that guides do not
The responsible choice should be the easy choice
Why we build brands and not content sites
Why we do it
We believe everyday life can be better. Here is what that means in practice, and what we hold ourselves to.
Read the manifestoPeople
Gonçalo Salgado
Entrepreneur and brand builder, with the operational discipline to turn a good idea into something well run. Loves publishing collectibles. Loves details, urban architecture and riding his bike.
Entrepreneur and brand builder, with the operational discipline to turn a good idea into something well run.
LinkedIn (opens in a new window)
André Ribeirinho
Entrepreneur, software engineer by training, runs an SEO agency. Twenty five years building digital platforms and brands. Has contributed to books and magazines, and loves branding and publishing.
Entrepreneur, software engineer by training, runs an SEO agency. Twenty five years building digital platforms and brands.
LinkedIn (opens in a new window)